AOL bought Huffington Post

Digital & Media, Marketing, Media

AOL Inc bought Huffington Post, Arianna Huffington’s influential website,  for $315 million, according to Reuters.

After this buy, Ariana Huffington will lead a newly formed The Huffington Post Media Group, which will integrate all Huffington Post and AOL content, as its president and editor-in-chief.

According to Reuters, The Huffington Post is expected to generate over $50 million in revenue for 2011 and at a $100 million run-rate for the next 12 months, with margins at around 30 percent.