Romanian Trilulilu signed with Universal Music and Roton

Creativity, Marketing, Media

Trilulilu signed with Universal Music the 1st licencing contract in Romania between a content sharing site and the biggest company in music industry.

This way, Trilulilu is the only site in Romania with user posted content that has the rights for Universal Music songs and Roton

The licensing contract is based on sharing advertising revenues and authorizes Trilulilu to stream any Universal Music song, even uploaded by users. Following the Universal Music international strategy, the songs will be available to listen only for Romanian users of trilulilu.

Universal Music songs are the most appreciated by Trilulilu’s users, generating couple millions listens a month. For example, in 2010, Lady Gaga was on the 1st place in the most listened songs raking, compiled out of user’s preferences. To satisfy this interest, we are prepared to launch official channels Universal Music and Roton where there will be available the newest hits from Lady Gaga, Rihanna, Inna or Deepcentral

Sergiu Biriş

General Manager Trilulilu

According to Biris, Trilulilu is having advanced negotiations with other international records labels and intends to launch new options so that artists can promote their music on the site and also an official program to share advertising revenues.

Trilulilu is the biggest Romanian online community where users can watch and contribute with videos, audio and images.

Trilulilu was launched in January 2007 and has, nowadays, over 3M unique visitors per month.