The biggest Romanian media agency, Zenith Media, was designated winner of the annual ZenithOptimedia Global ROI Excellence Awards 2010.
The competition, incorporated in another major event’s structure – ZenithOptimedia’s CEOs Global Conference 2011 -, took place in London, between February 7th-11th 2011
All ZenithOptimedia agencies entered the competition, with 80 projects, from which 8 in the final stage.
The winner was designated, by direct vote, by the 140 participants at the global conference, following live presentation of each project.
Romania won with “Coffee World”, developed for Nescafé, an interactive game developed inside the biggest Romanian online community for women, www.eva.ro.
For 2 months, the users created their plantations and they got to make their own Nescafe cup of coffee.
The campaign got 5.1M unique visitors on www.lumeacafelei.eva.ro platform, 155,689 accounts, 38,000 fans on the Facebook page.
Zenith Media, part of Zenith Optimedia (Publicis Group), was launched in Romania in 2000. In 2008, Zenith Media launched its digital division, Zed Digital.