Aneta Bogdan has become the first Romanian to receive Fellowship of
The Chartered Institute of Marketing (FCIM), an institution founded 100 years ago in London that become, over the time, the most important international association of marketing professionals.
Fellowship (FCIM) is the highest level awarded by the reputed association to its members and it rewards the extensive, on long-term and highly professional experience in marketing.
Aneta Bogdan is Member of The Chartered Institute of Marketing since 1998 and Chartered Marketer since 2001, being the first Romanian to achieve such honors.
After extensive experience in marketing and management of multinational companies, Aneta founded Brandient in 2002, together with Cristian ‘Kit’ Paul and Mihai Bogdan.
Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value.
Brandient is specialized in revitalization of prominent brands such as CEC Bank, Domo, Dedeman, TVR, Europharm, Radiocom, PatriaCredit etc as much as in creation of brands that became local references such as Fulga, Qfort, Metropotam, Brikston, Zuzu, Cuculand, Transavia portfolios, Fabryo, Orkla Foods etc. Brandient also offers integrated consulting services in marketing and branding for international brands such as Vodafone, RBS, GlaxoSmithKline, BRD Societe Generale, Renault, GE Money, Piraeus Bank etc.
Brandient is the most awarded Romanian company at international branding and design competitions and celebrated in 2010 eight years of activity by launching “Brandient 101”, the first Romanian book dedicated to local brands design, which includes 101 product and corporate identities created by the company.