Publicis Romania wins JTI Winston account

JTI Romania appointed Publicis Romania to handle the development and implementation of all its communication activities for Winston brand.

The appointment of Publicis Romania was made following a pitch organized in at the end of last year, in which 3 other agencies were present

The best way to start a new year is with news as good as this one. We’ve met a very open client, with a solid strategic thinking, great internal organization and a POV on communication and agency partnership that makes an agency dream about such a client

Alex Badila

Managing Director Publicis Romania

We are very happy and excited to further build new era of Winston and bring our brand to the next stage in Romania together with Publicis Romania

Taro Nishimura

JTI Portfolio & BrandTrade Strategy Director

JTI is a member of the Japan Tobacco Group of Companies (JT), a leading international tobacco product manufacturer. It markets world-renowned brands such as Winston, Camel and Mild Seven. Other international brands include Glamour, Sobranie, Benson & Hedges, Silk Cu and LD. With headquarters in Geneva, Switzerland, JTI has more than 25,000 employees and operations in 120 countries.