Romanian Lowe PR has become, starting March 1st, GolinHarris Bucharest, affiliating to the international network GolinHarris and being the 1st office of the American company in Eastern Europe, IAA Romania writes.
According to a press release published in Romanian press, the discussions regarding the affiliation started a year and a half ago, the contract being signed a the end of 2010.
The office in Bucharest is the 1st the American company opens in Eastern Europe. GolinHarris Bucharest will be coordinated regionally by the London office of GolinHarris and will be managed by Hortensia Năstase, Managing Partner of the agency
GolinHarris Bucharest initiated, at the start of this year, the GolinHarris Scholarships, following a partnership with Letters School from Bucharest University, Communication and Public Relation section. This way, the best 5 students of the school will benefit of one of the scholarship, which will be a paid internship in the agency.
GolinHarris Bucharest is part of the group of agencies managed by Veronica Savanciuc, that also includes Lowe (creative), Initiative, Brand Connection (media), HyperActive (digital communication) and MediaOne (healthcare communication).