Publicis Groupe acquired Kitcatt Nohr, a leading, UK-based, integrated agency that will be merged with Digitas in the UK, creating Kitcatt Nohr Digitas, to be part of VivaKi.
Kitcatt Nohr was founded in January 2002 by Creative Partner Paul Kitcatt, Managing Partner Marc Nohr, Client Partner Vonnie Alexander and Chairman Jeremy Shaw.
Kitcatt Nohr employs 68 interactive communication specialists bringing the staff count to 150 at the newly formed agency. Four times winner of Agency of the Year, the agency has over 75 Creative and Effectiveness Awards to its name. The newly formed agency has a complementary client roster that includes Body Shop, British Olympic Association, Delta Airlines, John Lewis, Lexus, NS&I, P&G, Samsung, Shell, Toyota, and Waitrose.
The acquisition brings together one of the most celebrated integrated agencies in the UK with the world’s largest digital marketing network.
The new entity Kitcatt Nohr Digitas’ creative hub will be headquartered in London, linked to 3,500 creatives, technologists and analysts located around the world. The class leading creative reputation of Kitcatt Nohr Digitas will be fortified by the power of the VivaKi global network ($60 billion in adspend; the VivaKi Nerve Center).
Kitcatt Nohr Digitas management will be led by Marc Nohr, Chief Executive Officer and Paul Kitcatt, Chief Creative Officer, both to report to Stephan Beringer, President Digitas International. Sav Evangelou, Executive Creative Director of Digitas London, has been promoted to an international role.
Publicis Groupe is the world’s third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe employs approximately 49,000 professionals and offers local and international clients a complete range of advertising services through three global networks: Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group.