Ferrero Romania makes Fresh Comedy for Tic Tac with Hyperactive

Creativity, Digital & Media, Marketing

Ferrero Romania appointed Hyperactive, a Romanian Lowe Group agency, to realize the Fresh Comedy campaign for Tic Tac.

The campaign runs in in Romania, through the website, and will be active from March 8th until March 19th.

Fresh Comedy targets Romanians of over 18 years old that are coming up with a stand up comedy subject, enlisting themselves in the competition by filling in a form on the website.

The stand up comedy proposed subject will be included in episodes. The stand up comedy artist that will give a voice to the ideas is Sergiu Floroaia

The campaign, that will offer prizes valued at RON 1,200, will take place exclusively online.

According to IqAds, the Hyperactive teams working on the campaign included Bogdan Gheorghiu -Creative Director, Ioana Filip – Senior Copywriter, Vlad Macarie – Senior Art Director, Ionut Andrei – Client Service Director, Oana Lupoaie – Senior Account Executive, Raluca Diaconu – Account Executive, Robert Diaconeasa – Flash Designer and Robert Sumarocov – Flash Designer.