Sheikh Ahmed Bin Saeed Al Maktoum, Person of the Year at Dubai Lynx 2011

Creativity, Digital & Media, Marketing

Dubai Lynx 2011 will honor sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline & Group, who has been instrumental in establishing the company as a global brand, with the prestigious 2011 Dubai Lynx Advertising Person of the Year Award

The Advertising Person of the Year Award honors someone who by their efforts, energy and dedication, has lifted the presence and profile of the region within the international advertising, marketing and communications community. Through effective and creative marketing as well as a commitment to sporting sponsorship, Sheikh Ahmed has kept Emirates at the forefront of the airline industry.

“His Highness Sheikh Ahmed bin Saeed Al Maktoum is a great believer in the power of building relationships and connecting Emirates Airline with people through creative and successful marketing communications as well as through regional and international sports sponsorship,” says Philip Thomas, Chief Executive Officer of Cannes Lions International Festival of Creativity and the Dubai International Advertising Festival, who with Motivate Publishing are joint organisers of the festival. “Under his leadership and guidance, not only has he made Emirates into a dominant global brand, but also helped put Dubai on the map.”

“At Emirates we have always recognised the fundamental role that classic communication techniques, like advertising, play in our marketing mix. Advertising enables us to strategically target our audience based on the type of media that they consume, allowing us to isolate specific target groups for any given campaign,” comments Sheikh Ahmed.

“In addition to advertising we employ a robust mix of classic and contemporary marketing disciplines to engage our customers around the globe. Utilising these practices such as sponsorship, events, public relations and advertising we have been able to move the Emirates brand from a locally known enterprise, to an international powerhouse. Finding the right balance of marketing techniques requires a strong and dedicated team and this award recognises the dedication of our highly skilled Corporate Communications division at Emirates.” he added

The 4th Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa.

Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The 4th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Craft, Design and Integrated advertising.