14 years after entering Romanian market, KFC decided to communicate its new offers, for the 1st time, through a TV spot produced locally.
Directed by Vlad Fenesan, the KFC commercial promotes the new offer Smart Meniu, telling the amusing story of a few young people planning a night out.
Although the dialogue of the new TV ad is an adaptation after the international spot of the campaign, we are happy that, finally, we are in a new stage of our dialogue with our clients. The TV spot was made locally, with the purpose of communicating as direct and warm possible with our public, using characters and a style of dialogue as familiar as possible for our youth
Carmen Lupulet, Marketing Director KFC Romania
The new TV ad is signed by Griffon & Swans and is on TV starting March 15th, once with the launch of the new Smart Menu in Romanian KFC restaurants.