Romanian Oxygen PR, an agency headed by Tereza Tranaka, former Valcan, ex-PR Cosmote and that also was the head of Civitas Romania, is communicating, starting January until the end of the year, for Heineken Romania, on brands like Heineken, Golden Brau and Silva
In supporting PR brand campaigns for the 3 brands, Oxygen has the role to create concepts, implement them and handle different activities such as media relations, events, social media, unconventional activities.
The beer market is extremely competitive and one of the most dynamic sectors communication-wise. Beer brands must innovate constantly and to get close to consumers through customized approaches and, many times, using unconventional PR channels or social media. We are happy to confront those challenges and, along with Heineken Romania’ team, to develop nice and impactfull projects for their brands
Managing Partner Oxygen
Oxygen won the account following a pitch organized at the end of 2010.
The agency is specialized in PR and social media, was founded by Tereza Tranaka (Valcan) and activates on the market for over a year.
The agency has in portfolio clients such as Heineken Romania, Garanti Group, PepsiCo, Cinema City, Asirom, Covalact, Lacerta, Sprider Stores, Oasis Development, Accreo and others.