Violet Advertising signed the new campaign Sange De Taur (Bull’s Blood) and launched, together with Domeniile Viticole Tohani (Tohani Vinyards), a new alcoholic drink concept on the Romanian market.
The intriguing name of the wine was in the center of the 1st stage of the campaign, the teasing took place mainly on Facebook and was supported through BTL actions.
The campaign and the launch of the new alcoholic drink concept marks the start of the collaboration between Tohani Vineyards and Violet.
The team that worked on the project includes:
Violet Advertising: Razvan Mihai – Creative Director, Alexandru Filoteanu – Art Director, Andrei Gurau – Concept Writer, Andreea Matei – Account Director, Valeria Spilcea – Account Manager, Cezara Grajdeanu – Account Manager.
Production House: Zoom Film: Alina Rontescu -Producer and Bogdan Holbura – Director.
Tohani: Marian Cretu – Director Comercial, Corina Iorga – Brand Manager.
Violet Advertising is a full time advertising agency founded in 2001, with 100% Romanian capital.
The agency has a portfolio of clients such as AutoMat, Cinema City, Dole, Domeniile Viticole Tohani, Gardena, Real Hypermarket, Mapei, Maxbet, Metro and others. Starting 2007, Violet Advertising is member of Comvort Group.