Romanian Save Lives association launched a new campaign to convince the general population to redirect their taxes on profit towards the association.
The previous campaign of the association, that ran from December until March 2011 under the slogan “Don’t ignore me”, gathered Euro 1M for the launch of the 1st Cancer Excellence Diagnose and Treatment center in Romania, in Timisoara.
The current campaign of the association is endorsed by Romanian celebrities such as Paula Herlo – Honorific President Save Lives, Andreea Raicu, Tudor Chirila, Cabral, Virgil Ianţu and Bogdan Dumitrache. The works for the clinic in Timisoara already started, by setting up two sterile rooms for marrow transplant. Each of these rooms means another 30 kids having treatment annually.
Through the new campaign, Save Lives wants to increase the surviving chances for kids suffering of cancer by increasing the implication of Romanian general population.
The communication campaign is supported by Tudor Chirila (creative concept and direction for the online spots), Free Communication (PR) and OMD (media).
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