Volkswagen commits to the environment, with a new campaign

Creativity, Marketing

On Earth Day (April 22), Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment.

Volkswagen launches a 30-second TV ad, featuring a slowly inflating globe. It culminates with the message that “By checking our tire pressure regularly, we could save 24 million litres of gasoline a day”.

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The ad is just a part of the Volkswagen’s Worldwide “Think Blue” program, based on the notion that environmental protection and automotive progress should go hand-in-hand.

“Think Blue” represents a major marketing effort from Volkswagen’s head office in Wolfsburg, Germany.

“Globe” is a Canadian effort, developed by Red Urban, one of Volkswagen Canada’s advertising agencies.

Volkswagen is just as committed to the environment as it is to their customers’ driving experience.

Besides being important to the performance of their vehicle, motorists should know that maintaining correct tire pressure will make a huge dent in fuel consumption and greenhouse gas emissions.

Christina Yu

Executive Creative Director Red Urban Canada.

Volkswagen is one of the world’s largest producers of passenger cars and is Europe’s largest automaker.

Red Urban, an advertising agency in Toronto, Canada, is one of Volkswagen Canada’s Agencies of Record, and a member of the Omnicom group of companies.