Saatchi & Saatchi develops a new campaign for Toyota Romania, promoting the offers in Rabla 2011 program for Yaris and Auris models.
The campaign has the TV showman Mircea Badea as the character of the TV and radio ads. Badea worked with Toyota in 2010 also.
Saatchi’s team working on the team included Catrinel Manolescu – Grup Account Director, Ioana Ionescu – Account Manager, Simona Miron – Senior Account Executive, Cristina Iordanescu – Head of Planning, Jorg Riommi – Creative Director, Irina Pop – Senior Copywriter, Lucian Cernat – Senior Art Director, Thomas Gheorghiu – Junior Copywriter, Cristina Soricel – Junior Art Director, Elena CaTanchin – Production Manager.
From Toyota Romania, the team involved in campaign included Irina Izota and Ciprian Dragomirescu, Senior Brand Manageri Toyota România.
The TV spots were realized by Saga Film and directed by Radu Jude, while the post production was made by Chainsaw Europe. The media part of the campaign was handled by Zenith Media.
Toyota communication campaign includes promoting Yaris and Auris on TV and radio, but also online, in a digital drive realized by Kubis Interactive.
The campaign started on April 11th and supported locally with print and outdoor.