Blue Idea launched the new IQAds platform

Creativity, Digital & Media, Media

Blue Idea launched the new online platform IQAds, under the slogan “Everything about advertising”.

With a friendly design and an optimized structure, the new was launched on Wednesday, in Beta version. The platform offers to its users, people interested in advertising, a complex experience of browsing, with both fast access to information and valuable content

In a period when we need fast access to relevant data on different subjects, the new IQads is grouping info regarding brands present on Romanian market and the companies that own them, agencies and companies they work with in the communication industry and advertising people. Through content and through this information reorganization, we want to offer added value to our community

Marius Cristea, Managing Partner Blue Idea

IQads changes the retro look with a minimalist design that focuses better on content. Also, the visual identity is refreshed, accentuating better the logo.

The new IQads version comes with modifications in the content area (adding a new category).  AdJob (jobs section), Calendar IQads (with marcom events), History of Brands and IQads Catalogue are also having a new look.

In the Creations sections, agencies portfolios are, starting now, presented in a complete formula, including new categories: OOH, Online, Branding, Packaging, Events, PR, Cinema, Ambient, Product Placement and DM.

More than that, IQads community is encouraged to discuss on Facebook and Twitter about portal’s articles and to use instruments such as Share, Like or  Tweet.

The Blue Idea team working on the project included Marius Cristea, Georgian Onel – developer and Maria Negruta – Project Manager. Also, the new look of the portal also bears The Geeks’ signature.

With over 150,000 monthly unique visitors, IQads is the most important media product dedicated to Romanian marcom industry. IQads is part of Blue Idea’s portfolio, along with SMARK, portal dedicated to the Romanian marketing professionals.