10 years later, Romanian ABC study is reinventing itself


10 years after the official launch, Romanian ABC study –  SNA FOCUS – relaunched with a new methodology.

Last week, Romanian ABC – BRAT – launched the new SNA Focus study using a new methodology and a new way of gathering data. The new study will be realized via CAPI method (Computer Assisted Personal Interview) of collecting data. The 1st results of the study will be published by BRAT at the start of next year.

Following a selection process, BRAT decided to realize the new study by continuing the partnership it had, in the last 6 years, with Metro Media Transilvania and starting a new partnership with GfK Romania. The 2 companies will work with BRAT in realizing the study for 3 years.