First aid, from Lowe and Romanian Red Cross

Creativity, Marketing

Lowe Romania signs the newest Red Cross campaign, that runs in April and May and aims to make people conscientious on the importance of correctly offering the 1st aid. Lowe made the campaign after winning a pitch.

With “To know or not to be” based concept, the campaign is an integrated one, including TV ad, radio ad, print and outdoor. In what concerns the online part of the campaign, it is handled by HyperActive and a PR platform developed by GolinHarris Bucharest.

Lowe campaign team included Mihai Fetcu – Creative Director, Marina Cordun –Copywritter, Claudia Pascu – Senior Art Director, Ana Maria Smultea – Account Manager and Ioana Vulcan – Account Executive. Raluca Mihaila –Events Manager from GolinHarris and Alex Volocaru – Email Marketing Specialist HyperActive were also involved in the campaign.