CohnandJansen JWT and Mega Image launched a new campaign that continues the positioning started last year: “Small prices all the time”. The campaign aims to consolidate the link between Mega Image and its clients.
The new campaign, launched in April, runs on OOH, radio, TV and in store.
Last year, we had an approach completely different from what it exists on the retail market, a bold and courageous communication that we want to continue also this year
Group Account Director CohnandJansen JWT
According to Alex Negoescu, Group Creative Director CohnandJansen JWT and copywriter of the campaign, the new communication is continuing naturally the anti-promotions tone from last campaign.
We chose, in our communication concept, to approach ironically the hysteria mass-media starts when it comes of small prices. Mass-media induces to consumers the idea that, when they find a small price, they should crowd and even fight for that product. We tried to dissipate this preconception because, at Mega Image, the prices are small all the time
Cohnandjansen JWT team working on the campaign included Ina Simion – Group Account Director, Arina Stoenica – Account Manager, Alex Negoescu – Group Creative Director, Nadejda Ghilca – Junior Art Director, Lucian Moisei and Gabriela Gheorghe– DTP.
From Mega Image, involved in the campaign was Raluca Pavel – Marketing Manager.
The online part of the campaign is signed by Interactions.