Bucharest’s marketing plan to be handled by Algerians

Advertising, Marketing

Romanian Tourism and Regional Development, headed by Elena Udrea, signed  a contract for Bucharest’s tourism marketing plan with a company headquartered in Ploiesti that has as shareholders 3 Algerians, as Ziarul Financiar informs.

The value of the contract for a 4 years marketing plan for Bucharest is  Euro 101,952 (no VAT included).

The company, French and named Detente Consultants, is specialized in touristic projects management and has clients from France (local and national) and international ones, but also private operators. The company entered the 2009 pitch to select a company to make Romania’s touristic brand. The mentioned pitch was won  by THR – Asesores en Turismo, Hoteleria y Recreacion SA – TNS – Taylor Nelson Sofres.