McCann Erickson crosses the finish line at Cannes with 9 prizes

Creativity, Marketing

McCann Erickson won, in the final gala from Cannes, two new prizes: a Titanium – for the best and innovative ideas in the festival, and a Gold Lion in Integrated.

In total, McCann Erickson won, at this year’s Cannes Lions, 9 awards. All the prizes the agency was awarded were for the the ROM campaign.

McCann Erickson got 2 Grand Prix, 2 Golds (Direct and Promo), 2 Bronze (PR), 1 Bronze (Media), the Titanium and a Gold in Integrated.

In realizing ROM campaign were involved McCann Erickson, Mccann PR, MRM Worldwide Romania and Universal McCann. Until now, the campaign got 3 medals at New York Festivals 2011 (Silverin Marketing  Effectiveness, Bronze in Integrated Media and Bronze in Public Relation /Brand Communication) and a Gold at EMEA SABRE Awards 2011.

The teams involved in the campaign were:

McCann Erickson:

Adrian Botan – Creative Partner, Dinu Panescu – Group Creative Director, Catalin Dobre – Group Creative Director, Ionut Cojocaru – Art Director, Andra Badea – Art Director, Florin Florea – Copywriter, Sagit Tzur Lahav – Client Service Director, Ruxandra Savulescu – Account Director, Lavinia Vaduva – Senior Account Executive, Ileana Serban Piriu – Human Insight Director;

Universal McCann (Media): Alina Carasol – Media Manager, Victor Croitoru – Planning Director, Monica Stoica – Media Planner;

McCann PR (PR): Ruxandra Vasilescu – PR Manager, Sorina Iordan – PR Executive;

MRM Worldwide Romania (digital): Cristina Birleanu – Account Director, Ramona Mandu – Junior Strategic Planner, Laurentiu Stere – Art Director, Paul Cioc – Copywriter, Viorel Sfetea – Web Developer and Daniel Manea Senior Flash Developer;

AV: Ilinca Nanoveanu – A/V Producer, Tiberiu Munteanu – A/V Manager;

Kandia Dulce: Gabriela Munteanu – Market Activation Manager, Ruxandra Stanuica Barbulescu – Marketing Manager, Gianina Popescu – Brand Manager and Elena Nestor – Brand Manager.

The final night of the Cannes Lions International Festival of Creativity has concluded with the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards Ceremony.

Of the 3,310 entries in the Film category, the jury, chaired by Tony Granger, Global Chief Creative Officer of Y&R, shortlisted 299 entries of which 14 were awarded Gold, 30 Silver and 57 Bronze Lions. The Film Grand Prix was awarded to Wieden+Kennedy Amsterdam, The Netherlands for Nike’s ‘Write the Future’.

In its second year the Film Craft Lions category received 1,322 entries. Jury President Keith Rose, Director of Velocity Films, along with his jury, shortlisted 116 entries and awarded 12 Gold, 17 Silver and 24 Bronze Lions. Droga5 New York, USA was presented with the Film Craft Grand Prix for its entry for Puma ‘After Hours Athlete’.

Bob Scarpelli, Chairman of DDB Worldwide, has been presiding over the Titanium and Integrated jury who voted on 480 entries to reach a shortlist of 32, of which 3 gold, 6 silver and 3 bronze Integrated Lions were awarded and 3 Titanium Lions given. The Integrated Grand Prix went to Droga5 New York, USA, for its entry ‘Decode Jay-Z with Bing’ for Bing/Jay-Z. The jury decided not to award a Titanium Grand Prix.

The Titanium and Integrated Jury was also responsible for awarding the Grand Prix for Good. From a list of 31 contenders, the award was presented to Leo Burnett Melbourne, Australia for its Film entry ‘See the Person’ for Scope.

The inaugural Creative Effectiveness Lions were presented by jury president Jean-Marie Dru, Chairman of TBWAWorldwide. 142 entries were received into this category of which 10 were shortlisted and 6 Creative Effectiveness Lions awarded. The inaugural Grand Prix went to Abbott Mead Vickers BBDO London, UK for its PepsiCo ad “Sandwich”.

During the ceremony Sir John Hegarty was honoured and presented with the inaugural Lion of St. Mark trophy, awarded in celebration and honour of an individual’s long and outstanding contribution to creativity in communications.

Other awards presented at this evening’s awards ceremony were:

  • Advertising Agency of the Year was given to AlmapBBDO Sao Paulo, Brazil, with Wieden+Kennedy Portland, USA in second and BBDO New York, USA in third.
  • Independent Agency of the Year went to Wieden+Kennedy Portland, USA. Runners up were Droga5 New York in second place and Jung von Matt Hamburg in third.
  • The Palme d’Or, given to the most awarded production company, was presented to Smuggler USA.
  • The Network of the Year award was presented to BBDO. Second place went to Ogilvy & Mather and third to DDB.
  • Awarded for the first time was the Holding Company of the Year which went to WPP with 1,219 points. Omnicom were in second with 1,152 points and Publicis Groupe in third with 744 points.
  • Also announced were the winners of the Young Lions Film Competition, with the USA Hispanic team winning the Gold medal, South Africa Silver and USA Bronze.
  • The Young Marketers Competition saw the dedicated jury award The Philippines with the Gold medal, Belarus with Silver and Brazil with Bronze.
  • The coveted Advertiser of the Year trophy was presented to IKEA in honour of its continued commitment to encouraging creative, unconventional and humorous advertising. Noel Wijsmans, Global Retail Manager and Vice President of IKEA Group accepted the award.


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