Biggest Romanian accountability company, rebranded by United Communication

Branding, Creativity, Marketing

United Communication made the rebranding campaign for Finexpert, the biggest Romanian accountability company.

The rebranding lasted 6 months and needed a budget of around Euro 40,000. United Communication was designated branding and communication agency for Finexpert in 2010


According to Dan Cirstea, Managing Partner United, Finexpert brief established as the main objective the positioning and communication of Finexpert starting from the financial services market, company’s position on the market, numbers, services and portfolio of clients.

After the initial analysis, the agency decided that a 1st step in the positioning and communication strategy was building a strong brand identity to support leader position of Finexpert.

United Communication made a brand audit, realized the strategy and positioning for the brand, created a visual identity manual starting from the new logo and than declined the new identity on all the internal and external communication materials.

United Communication’s team involved in developing the project includes Dan Cirstea – Managing Partner & Branding Consultant, Claudia Cioc – Account Director, Catalin Popa – Art Director, Mihaela Iacob – PR Executive and Razvan Nicolescu – Production Manager.

United is an independent full service marketing agency, active on Romanian market since 2000. Among its services there are marketing consultancy, branding, advertising, B2B and B2C events, online marketing, production and PR

Agency’s portfolio includes clients such as Aedificia Carpati, Autoritatea de Turism a Egiptului (Egypt’s Tourism Authority), BCR, Bluehouse, Bucuresti Mall,  Consiliul National al Intreprinderilor Mici si Mijlocii, ROMANS conferences, Epicor, Europolis, FocusPlus, Sfanta Irina Foundation, Gedeon Richter, Glaxo Smithkline, GTC, Hercesa, Hoffman La Roche, International House, King Sturge, Liberty Center, Maritimo Shopping Center, Money Channel, Plaza Romania, Ploiesti West Industrial Park, Portland, Sonnae Siera and Unilever.