The Geeks made a new online campaign for Groupama Insurances, a campaign realized as an interactive video test that targets car owners that are looking for a flexible CASCO offer, fitted to the risk they face while driving.
We chose to make a test in order to dramatize the main benefit of Groupama’s offer: flexibility. We decided to make the test interactive in order to consolidate the customizing idea of the offer and we opted for Trilulilu because their site layout is well enough known for the target group (…) We are happy to see that the test crossed, a week after launch, the mark of 60,000 views and that it generates leads
Managing Partner The Geeks
The page dedicated to the Risk Test became a video takeover of the most important Romanian videosharing site, Trilulilu.ro. On the page, the users are invited to take the risk test assuming the identity of Cornel, an ordinary man send by his wife to drive his mother in law for lunch.
To fulfill his mission, Cornel – through the people that are taking the test – is confronted with a series of traffic situation where he has to take different decisions. Depending of the decision that is made and the traffic risks, he is offered one of the CASCO packages included in Groupama offer. After interacting with the test, 5 of the participants can receive a 50% reduction when contracting a Casco Groupama contract.
Innovation is an important component of the campaign and, this time, it got materialized through presenting an interactive video test. We are very happy with the results – the number of views registered in the 1st week since launching it – that are remarkabe and that we hope to see them growing even further in the following weeks
Communication and PR Director Groupama Asigurări.
The Geeks team working on the campaign includes Mirabela Manea – Brand Communication Manager, Andrei Mihăilescu – Junior Creative Planner, Alexandru Gugurel – Online Project Manager, Alexandru Boiangiu – Senior Designer, Doru Sana – Flash Developer and Costin Radu – Managing Partner & Head of Creative Planning.
The client’s team (Groupama Asigurari) included Ioana Sigarteu – Web Communication Specialist and Georgiana Miron – Communication and Public Relations Director.
Founded a year ago, The Geeks is the newest digital agency in Leo Burnett Group. It has strategic communication competences, creative and web competences and developed until now projects for brands such as Doncafe (Strauss Romania), Groupama Asigurari (Insurances), Hervis Sports, Zile şi Nopţi, IQads, Duracell (Procter&Gamble), SuperBingo Metropolis and Transfer.ro.