Graffiti PR and Renault Romania made The Green Expedition, that involved 4 bloggers, 4 cities, 4 Renault Clio, 772 supporters on the online platform www.expeditia-verde.ro, over 800 comments and around 3M impressions in social media (Facebook, Twitter, Youtube), on blogs and articles in press . Graffiti PR made the campaign together with Kaleidoscope, the digital agency of BBDO Group
The Green Expedition consisted in an online and offline competition between 4 of the most important bloggers in Romania, in Bucharest (Cristian “Chinezu” Birta), Timisoara (Andrei Crivăţ), Brasov (Ovidiu Eftimie) and Iasi (Marius Sescu). The bloggers had to pass 4 tests between June 13th and July 11th, each having as partner a Renault Clio, the exponent of the Renault Eco2 platform.
The Green Expedition is part from the Renault Eco2 communication platform, developed in 2007 and used by the company to announce publicly its engagement towards producing and selling ecological and ergonomic cars.
The team from Renaul involved in the campaign included Dora Pasare – Brand & PR Manager, Monica Minca – PR Officer Renault, Ioana Stirbu – Internet / CRM responsible.
From Graffiti Public Relations, the team working on the project was formed from Bogdan Tomoiaga – Group PR Manager, Laura Toma – PR Assistant, Ileana Ghita – Digital Consultant, Sergiu Petre – PR Executive and Maria Galan – PR Assistant, while Kaleidoscope was represented by Alex Cofaru – Account Manager, Vlad Ciocan – Project Manager, Csaba Nacu – Art Director, Mihnea Belcin – Senior Programmer and Dan Petru – Flash Programmer.
Graffiti PR is part of BBDO Group Romania and has a team of 20 PR Specialists that offers clients services such as: corporate PR, brand PR, crisis management, changes management communication, CSR and public affairs.
The agency has in its portfolio clients such as Automobile Dacia, British American Tabacco, Bayer Schering Pharma, European Commision, Contrast Management Consulting and Training, Egger, Erste Foundation, Nestle Romania (Maggi, Nesquik and Nescafe), Nokia Siemens Networks, Oracle, P&G Romania, Petrom, Renault, UPC Romania, Wrigley and 7 Spice.