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Publicis Groupe bought Practia

MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence

As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

Tag: cars

Halal Amsterdam ousts clichés from car advertising

Amsterdam creative studio HALAL has created a new campaign called ‘This is Not a Car’  for disruptive mobility brand Lynk & Co. With this new campaign – shot by a […]

June 23, 2021June 23, 2021 Maggie Hanson Ads, Creativity

BMW launches Virtual Viewer

BMW launched the car brand’s first augmented reality tool in the UK, the BMW Virtual Viewer. During the pandemic, BMW showrooms across the UK have had to close for the […]

April 15, 2021April 15, 2021 Cristina Blanaru Ads, Creativity, Digital & Media

Owen Wilson to be the voice in a campaign for TrueCar

Owen Wilson, award-winning actor, producer and writer, will lend his voice to a series of new broadcast spots for TrueCar, negotiation-free car buying and selling platform. The campaign is aimed at promoting […]

January 14, 2015 Cristina Blanaru Business, Creativity

The Gunn Report presents ’50 Years of Best Car Ads’ selected by legendary Havas adman Jacques Séguéla

The Gunn Report has released a special Showreel of 50 Years of Best Car commercials as selected by legendary Havas adman, Jacques Séguéla. Featuring iconic and much loved commercials that […]

October 28, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

mediaTRUST analysis: Premium car brands’ media and advertising visibility in Romania

mediaTRUST Romania made an analysis on media and advertising visibility for the main premium brands from the automotive industry. BMW, Audi and Mercedes continue to compete for the first place […]

November 15, 2013November 15, 2013 Cristina Blanaru Creativity

Mini-Rabla program, the start of Opel’s Rableparcate.ro platform

“Come with your little car and go back to play with an Opel” is the message that Opel partners in Bucharest sent to kids that visited their showrooms on Children’s […]

June 13, 2013June 14, 2013 Cristina Blanaru Ads, Creativity

Top automotive brands with the biggest advertising volume in the first five months of 2013

Despite the negative forecasts on market’s evolution, car makers keep promoting their products. mediaTRUST made an analysis and spotted the most visible car brands, from advertising’s point of view, during […]

June 7, 2013June 16, 2013 Cristina Blanaru Creativity, Studies

Lowe&Partners and Omniasig VIG launch the 1st “All Risk” Casco in Romania

Lowe&Partners developed the campaign for the launch of a revolutionary product on Romanian car insurances market, Viva Casco “All Risk” for Omniasig VIG. The idea of the campaign started from […]

October 1, 2012October 10, 2012 Cristina Blanaru Business, Creativity

Dacia, Ford and Renault – most present in traditional media, BMW – 2nd in online

Dacia, Ford and Renault are the most present car brands in traditional media, while BMW entered in online ranking directly on the 2nd place, according to a Mediafax Monitoring study. […]

September 24, 2012September 25, 2012 Cristina Blanaru Marketing, Media, Studies

Romanian Olympic winners, awarded by Renault Romania

Renault Romania, that supported Romanian athletes at London Olympics, awarded the ones that came home with medals, by awarding them 16 cars for the 9 medals obtained individually and on […]

August 16, 2012September 13, 2012 Cristina Blanaru Marketing, PR

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