Tag: cars
Owen Wilson to be the voice in a campaign for TrueCar
Owen Wilson, award-winning actor, producer and writer, will lend his voice to a series of new broadcast spots for TrueCar, negotiation-free car buying and selling platform. The campaign is aimed at promoting […]
The Gunn Report presents ’50 Years of Best Car Ads’ selected by legendary Havas adman Jacques Séguéla
The Gunn Report has released a special Showreel of 50 Years of Best Car commercials as selected by legendary Havas adman, Jacques Séguéla. Featuring iconic and much loved commercials that […]
mediaTRUST analysis: Premium car brands’ media and advertising visibility in Romania
mediaTRUST Romania made an analysis on media and advertising visibility for the main premium brands from the automotive industry. BMW, Audi and Mercedes continue to compete for the first place […]
Mini-Rabla program, the start of Opel’s Rableparcate.ro platform
“Come with your little car and go back to play with an Opel” is the message that Opel partners in Bucharest sent to kids that visited their showrooms on Children’s […]
Top automotive brands with the biggest advertising volume in the first five months of 2013
Despite the negative forecasts on market’s evolution, car makers keep promoting their products. mediaTRUST made an analysis and spotted the most visible car brands, from advertising’s point of view, during […]
Lowe&Partners and Omniasig VIG launch the 1st “All Risk” Casco in Romania
Lowe&Partners developed the campaign for the launch of a revolutionary product on Romanian car insurances market, Viva Casco “All Risk” for Omniasig VIG. The idea of the campaign started from […]
Dacia, Ford and Renault – most present in traditional media, BMW – 2nd in online
Dacia, Ford and Renault are the most present car brands in traditional media, while BMW entered in online ranking directly on the 2nd place, according to a Mediafax Monitoring study. […]
Romanian Olympic winners, awarded by Renault Romania
Renault Romania, that supported Romanian athletes at London Olympics, awarded the ones that came home with medals, by awarding them 16 cars for the 9 medals obtained individually and on […]
Romanians told emotional stories in Renault’s Olympic themed campaign
Romanians entered emotional stories in the 1st stage of the online competition organized by Renault, in which the auto brand seeks for 100 ambassadors of Olympic values. Following this stage, 3 […]
Romanian bloggers started their own Top Gear
Alex Ciuca and Razvan Baciu started a car reviews project, CarBusters.ro, a website with video reviews related to tested cars, from a consumer’s point of view. During the car tests, […]