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Tag: cars

Owen Wilson to be the voice in a campaign for TrueCar

Owen Wilson, award-winning actor, producer and writer, will lend his voice to a series of new broadcast spots for TrueCar, negotiation-free car buying and selling platform. The campaign is aimed at promoting […]

January 14, 2015 Cristina Blanaru Advertising, Business

The Gunn Report presents ’50 Years of Best Car Ads’ selected by legendary Havas adman Jacques Séguéla

The Gunn Report has released a special Showreel of 50 Years of Best Car commercials as selected by legendary Havas adman, Jacques Séguéla. Featuring iconic and much loved commercials that […]

October 28, 2014December 18, 2014 Cristina Blanaru Ads, Advertising

mediaTRUST analysis: Premium car brands’ media and advertising visibility in Romania

mediaTRUST Romania made an analysis on media and advertising visibility for the main premium brands from the automotive industry. BMW, Audi and Mercedes continue to compete for the first place […]

November 15, 2013November 15, 2013 Cristina Blanaru Advertising

Mini-Rabla program, the start of Opel’s Rableparcate.ro platform

“Come with your little car and go back to play with an Opel” is the message that Opel partners in Bucharest sent to kids that visited their showrooms on Children’s […]

June 13, 2013June 14, 2013 Cristina Blanaru Ads, Advertising

Top automotive brands with the biggest advertising volume in the first five months of 2013

Despite the negative forecasts on market’s evolution, car makers keep promoting their products. mediaTRUST made an analysis and spotted the most visible car brands, from advertising’s point of view, during […]

June 7, 2013June 16, 2013 Cristina Blanaru Advertising, Studies

Lowe&Partners and Omniasig VIG launch the 1st “All Risk” Casco in Romania

Lowe&Partners developed the campaign for the launch of a revolutionary product on Romanian car insurances market, Viva Casco “All Risk” for Omniasig VIG. The idea of the campaign started from […]

October 1, 2012October 10, 2012 Cristina Blanaru Advertising, Business

Dacia, Ford and Renault – most present in traditional media, BMW – 2nd in online

Dacia, Ford and Renault are the most present car brands in traditional media, while BMW entered in online ranking directly on the 2nd place, according to a Mediafax Monitoring study. […]

September 24, 2012September 25, 2012 Cristina Blanaru Marketing, Media, Studies

Romanian Olympic winners, awarded by Renault Romania

Renault Romania, that supported Romanian athletes at London Olympics, awarded the ones that came home with medals, by awarding them 16 cars for the 9 medals obtained individually and on […]

August 16, 2012September 13, 2012 Cristina Blanaru Marketing, PR

Romanians told emotional stories in Renault’s Olympic themed campaign

Romanians entered emotional stories in the 1st stage of the online competition organized by Renault, in which the auto brand seeks for 100 ambassadors of Olympic values. Following this stage, 3 […]

July 20, 2012 Cristina Blanaru Marketing, PR

Romanian bloggers started their own Top Gear

Alex Ciuca and Razvan Baciu started a car reviews project, CarBusters.ro, a website with video reviews related to tested cars, from a consumer’s point of view. During the car tests, […]

April 17, 2012May 6, 2012 Cristina Blanaru Digital & Media

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