Lowe&Partners and Omniasig VIG launch the 1st “All Risk” Casco in Romania

Business, Creativity

Lowe&Partners developed the campaign for the launch of a revolutionary product on Romanian car insurances market, Viva Casco “All Risk” for Omniasig VIG.

The idea of the campaign started from the emotional link that forges between the drivers and their cars. Drivers would do anything for their car: clean it, protect it, tune it and insure it. That’s why Lowe&Partners decided to promote Casco All Risk insurance as the most beautiful and authentic love declaration one can make to its car.

There are situations that cannot be foreseen. There are moments when drivers disappoint their car because they don’t have a complete insurance, that includes any risk. And because a simple “Forgive me” is sometimes not enough, now it’s the time for a return, when any driver can start offering to its car exactly that protection it needs. Viva Casco aligns with Omniasig VIG strategy to develop innovative products on Romanian insurance market, products that would generate real benefits for their users

Ion Mincu Rădulescu

Head of Marketing Omniasig VIG .

The campaign is initially communicated in print, online and POSM and will continue with TV and radio inserts.

The team working on the campaign included

  • Omniasig VIG:  Ion Mincu Radulescu – Head of Marketing
  • Lowe&Partners: Razvan Dumitrescu – Strategy Director, Aura Sorescu Alboiu – Senior Copywriter, Laurentiu Dumbrava – Senior Art Director, Alexandra Andone – Senior Account Manager