Owen Wilson, award-winning actor, producer and writer, will lend his voice to a series of new broadcast spots for TrueCar, negotiation-free car buying and selling platform. The campaign is aimed at promoting platform’s mission of making the purchase process simple, fair and fun for modern consumers, especially millennials.
Our primary focus at TrueCar is to reintroduce trust into the car-buying process (…) Placing such a distinct and trusted voice behind the TrueCar brand puts automakers in great company and in a position to win with modern car-buyers.
TrueCar’s Chief Executive Officer and Founder.
Tiny Rebellion, TrueCar’s Santa Monica-based creative agency of record, developed the “True Campaign” spots. True Campaign features a mix of 60-second, 30-second and 15-second ads running in United States, both on national cable and online.
Tiny Rebellion is the positive change ad agency that helps purpose-led companies disrupt their industries while positively changing the world, such are Bolthouse Farms and TrueCar. Tiny Rebellion believes accountable business is the most powerful force for positive change.