The Gunn Report has released a special Showreel of 50 Years of Best Car commercials as selected by legendary Havas adman, Jacques Séguéla.
Featuring iconic and much loved commercials that have stood the test of time, Jacques Séguéla’s selection includes over 60 of the greatest and most awarded car ads ever made.
Doyle Dane Bernbach’s ‘Funeral’ for Volkswagen (1969); ‘Baseball, Hot Dogs, Apple Pie’ for Chevrolet by Campbell-Ewald (1974); ‘Snow Covered’ for Jeep by Bozell North (1994); ‘The Hire’ for BMW by Fallon (2002); ‘Sculptor’ for Peugeot by Euro RSCG (2003) now Havas Worldwide; ‘Cog’ for Honda by Wieden + Kennedy (2004); and ‘Humanity’ for Toyota by Hakuhodo (2006), are just a few of the enduring ads featured in the reel.
Starting out in auto advertising is like entering the priesthood: either you are defrocked by the end of the seminar or it becomes a vocation. Mine has lasted over half a century. A car represents our fantasies, our desires, our longing to escape. For the general public it’s an expression of personality, for the advertising executive it’s an expression of creativity. Each spot is an adventure. I’m delighted to share my 50 Years of Best Car Ads with all the creatives around the world lucky enough to have entered this very secret club of the imagination with four wheels and an engine. Now it is time for you to discover the best of them on The Gunn Report.
Jacques Séguéla’s ’50 Years of Best Car Ads’ is now available to view exclusively on The Gunn Report website.
Jacques Séguéla is a Consultant for the French global communications group Havas, having served as its Chief Creative Officer and Vice President. Jacques began his career as a reporter for Paris-Match followed by editor of France-Soir. In 1970 he created advertising agency RSCG, which merged with Eurocom in 1991 to create Euro RSCG Worldwide. Jacques’ close association of 30 years with Citroën has been chronicled as one of the most brilliant and fertile collaborations in the history of our car industry. Jacques Séguéla is also the author of eighteen books on advertising.
The Gunn Report is the foremost independent global report for creative communications that identifies the most awarded work in the world and its creators. It combines the winners’ lists from 46 of the world’s most important awards – Global, Regional and National – to establish the annual worldwide league tables for the global Advertising industry. A unique and essential resource for advertising and marketing people worldwide, The Gunn Report brings together 15-years-worth of information, data and intelligence through its report tables, commentaries, searchable and viewable ad libraries, guest essays and playlists, creative effectiveness studies and The Gunn Report for Media. Additionally Gunn TV features the best commercials of all-time dating back to 1962.