Vodafone Romania’s media account comes back to Universal McCann, McCann Erickson Romania’s media buying agency, starting October .
The media account for Vodafone, 2nd telecom operator on Romanian market and one of the main advertisers in Romania, was handled, from February 2010 until July 2011, by OMD Romania, part of Omnicom, following an international pitch .
The change from McCann to Omnicom was coming after more than 10 years in which Vodafone’s media account in Romania (initially Connex on the Romanian market) was handled by Universal McCann .
The estimated value of the account is Euro 15M .
Following a rigorous and competitive evaluation process, Vodafone Romania announces that Universal McCann was selected as its media planning and buying agency, effective October 1st .
Marketing Director Vodafone Romania
Information regarding the account migration back to Universal McCann appeared since July .