Brandstalk Advertising, the group’s creative agency, will handle the launch in Romania for La Vache qui rit, Kiri and Mini Babybel brands, along with long term communication strategy for the 3 brands in Bel Group’s portfolio.
Bel Group is one of the top players on cheese products market in Romania, is business model being based on 5 global brands (La Vache qui rit, Kiri, Mini Babybel, Leerdammer and Boursin) and other 34 local brands.
In Romania, Bel launches 3 of its global brands (La Vache qui rit, Kiri, Mini Babybel), that will be distributed and handled communication-wise by Danone Romania.
For Brandstalk Advertising, La Vache qui rit, Kiri and Mini Babybel represents more than just another 3 accounts in its portfolio. We like a lot La Vache qui rit, brand that was present in the past on Romanian market and that was present in our childhood. So we received with enthusiasm the news that we would work on projects (…) of those brands
Managing Partner Brandstalk Advertising
thegroup is the biggest Romanian communication group and includes agencies specialized in creation, media, PR, production, experiential marketing and special events.