Next Advertising and Propaganda were awarded Gold at Golden Drum 2011, the 2 awards being the first ones Romania wins at this year’s edition of the festival.
Next Advertising won its Gold in group A. Film (TV, cinema and online), where the other Romanian contestants were Leo Burnett&Target, Saatchi&Saatchi and Ogilvy Romania.
The work that brought Gold to Next was “Jealosy”, ad made for Romanian IqAds.
The team working on IqAds TV ad included Catalin Baciu – Art director, Mihaela Stefanica, Mihaela Neatu, Liviu David, Radu Olteanu, Semida Duriga – Copywriters, Liviu David – Creative Director and Director, Marius Ivascu – Director of Photography, and Reload Film as production company.
The idea behind the sport is that whether we like it or not, advertising is part of our lives, being present everywhere.
Propaganda won its Gold in Group G. Digital, where its Romanian competitor was Senior Interactive, with a work for Orange. Propaganda got the gold with “Facebook’s first Theatre Play” for Undercloud&Vodafone.
The team working on this campaign included Mihai Gheorghe – Art director, Daniel Dobrin – Copywriter, Bogdan Moraru & Costin Milu – Creative Directors, Dragos Musat, Alex Marinescu – Project managers. Other people involved in the campaign were Corina Iovan, Matei Tugui and Andrei Andreescu.
Romania had a total of 23 shortlisted works at Golden Drum.