The Practice and Leo Burnett – at Cannes Rehab

Creativity, PR

Romanian agencies The Practice and Leo Burnett are present at Cannes Rehab with presentations that will share their experience in PR and advertising.

“Creative work / Creative business solutions” will be the theme that Stefan Iordache will approach in a presentation on Tuesday night, for an audience formed of specialists working in creative media, PR, clients and others. Some of them were present at Cannes Lions and choose to also come to Cannes Rehab to explore the way leaders in Romanian communication industry got “contaminated” by Cannes inspiration.

Tuesday’s meeting from Cannes Rehab takes place at Leo Burnett Romania’s headquarters, in Bucharest.

The evening will start with a Creative Cooking session, signed by Marius Tudosiei from Bacania Veche. Than, Stefan Iordache and Monica Jitariuc, together with Gabriela Lungu, will present each of them their vision on what really means Cannes inspiration.

Stefan Iordache – COO, Leo Burnett Group Romania – is one of the most experimented professionals of Romanian advertising market. He started working in this industry since 1994, when, together with Ioana Iordache, launched Target Advertising, advertising agency that, in less than a year, entered the international advertising network Leo Burnett. With the years, the agency developed into a group of companies that offer media expertize through Starcom MediaVest Group, PR through The Practice and digital communication through iLeo, Digital Star and The Geeks.

Monica Jitariuc –  Online PR Director The Practice – is a professional with 10 years of experience in marketing and communication, very active in social media and deeply passionate by everything online.

Gabriela Lungu is The Practice’s leader and, in her awards portfolio, there are trophies for numerous international competition and the fact that she was one of the Romanian jurors in Cannes.

The Practice (Facebook, Twitter) is a company specialized in communication consultancy, with accent on creativity and results, dedicated to building and protecting the most ambitious brands, acting locally or internationally. With an integrated approach of communication, The Practice surpasses the expertize and activity of a classical PR agency and is a constant presence on the podiums of local and international specialized competitions. Locally, the agency is part of Leo Burnett Group, one of the most important communication groups in Romania.

Cannes Rehab is a creative camp for the ones that cherish the intelligent approach of communication. Cannes Rehab starts on October 6th and will have sessions in spaces offered by the most interesting Romanian advertising agencies, lasting for a week.

Cannes Rehab is monetizing both the study experiences post-Cannes and also personal development programs and creativity development beyond advertising.

Cannes Rehab 2011 has as partners McCann, GMP PR, Leo Burnett, Publicis, Brands Talk, GMP, Ogilvy  and The Practice.