The Secret Service launched “Heads, not hats” for Kristina Dragomir


The Secret Service launched “Heads, not hats” for Kristina Dragomir, following a partnership started at the start of this year, IQAds writes.

The agency reinvented the commercial brand of the exclusive hat designer Kristina Dragomir, managing brand’s development on long term.

According to IqAds, The Secret Service handled the commercial representation and discourse for Kristina Dragomir brand, redefining its positioning, realizing a new visual identity, a new marketing and communication politic and reconfigured the sales nationally and internationally, created the packaging and labels and got involved into launching the online boutique

Kristina Dragomir is the avangarde of Romanian hat, couture and casual design and her creations are appreciated in Romania and abroad, by stars, fashion and lifestyle magazins and many others.

The Secret Service team working on the campaign included Adina Sorescu – strategy and project management, Mihai Ene – creative direction and copy writing, Dragos Gheorghiu – art direction and design, Iahim Tunoi – Art Direction and DTP. Photo production and post-productin were made together with Red Carpet Studio (Dan Samoila – photographer and post and Irinel Cirlanaru – assistant and post). OMD handled the media.