While in holidays

Creativity, Marketing, Media

It’s a Murphy’s law 🙂 When someone is in holidays, everything seems to happen. And because there’s no chance to cover all with its own news, there is a round up of last week:

Next Advertising created a new TV spot for Zuzu Yougurt, part of a campaign that also includes print in trade magazines, press releases and an online component. The campaign has a buget of over Euro 300,000, according to IqAds

The Berlin School of Creative Leadership launched a contest for a IAA Berlin School for Excellence in Communication scholarship, valued at Euro 20,000. The program will start on March 18th, in Berlin. The scholarship covers half of the total cost of the program (Euro 48,000) (Iaa.ro )

Logo Bigger made the packaging for the Elmiplant gift packages for women, launched in October and already available in supermarkets, hipermarkets and in pharmacies during the winter holidays season (IqAds) The same agency, together with Marathon, launched on the market 2 new bread brands, that will be available in store starting November

Grapefruit rebranded Azuga beer, after winning a pitch organized by Ursus Breweries ( Iaa.ro)

Mediafax Group got its main people in the street, to sell the newspapers and magazines the company is publishing and to talk with readers and buyers (Dailybusiness.ro).

Intact Media Group’s TV division adopted the concept “Intact Media Auction” through which it will publicly auction the ad space of its TV stations, with the 1st stage of the process scheduled to be implemented on November 17th (Dailybusiness.ro)

Graffiti BBDO celebrated recently its first 20 years of Romanian advertising, a period in which it trained over 500 people, contributed with over RON 600M to Romanian economy and made over 2,000 campaigns. Also, the group exported its people, during this period of time, in countries like UK, Netherlands, Croatia, Morocco, Switzerland,  Slovakia, Germany or Russia.

We are building for 18 years Wrigley’s communication in Romania and we launched in Romania all the brands it has in portfolio. We are using our 18 years of talent to help Pepsi to talk to Romanians and, in 2011, Pepsi “Yesterday and Today” campaign was the best integrated campaign of the year. We started 10 years ago to build from zero Scandia, an uncontested leader of its market. We are writing for over 10 years the history of Dacia, one of the most appreciated Romanian brands

Cosmin Radoi, Managing Director Graffiti BBDO.

In terms of role in developing Romanian communication industry, Graffiti BBDO means the 1st agency in Romania that created a specialized strategy department and introduced on the market the CRM concept.

Also, at celebration moment, Graffiti BBDO launched www.20years.ro, a resource for advertising professionals.

Leo Burnett Group rebranded Medas, one of the first 5 players on Romanian private medical care market. The estimated budget for the rebranding is of Euro 450,000.

Stella Artois and HyperActive brought “Le Cinema Anonime” for les connaiseurs, the communication campaign having as a central element the platform www.stellaartois.ro.  The campaign started from an original HyperActive concept and was supported on strategy and BTL by Lowe&Partners team. The team involved in the development of the project consists of: Ionuţ Andrei – Client Service Director, Alexandra Trofin – Account Manager, Raluca Diaconu – Client Service Executive, Vlad Macarie – Art Director, Celia Drăgănoaia – Copywriter, Florin Căpăţînă – Developer, Cătălin Lungu – Developer from HyperActive and Ecaterina Bordei – Brand Manager and Anca Stoica – Jr. Brand Manager from Stella Artois.