Brandient created the new visual identity and packaging design for Solaris. The new visual identity of the brand and a new packaging design were meant to differentiate the brand in its category and confine to the promise of simplicity and natural.
The new signature of Solaris creates a visible and distinctive positioning in the raw food, spices, and natural remedies category, embracing a leading visual discourse: powerful, relevant for its customers, authentic in its promise. The new logo speaks about the values and benefits of the brand: optimism, simplicity, unprocessed ingredients for a balanced and healthy nutrition
The team that realized the new logo and packaging design included Cristian Petre, Senior Designer and Ciprian Badalan, Designer, along with Adelina and Ciprian Tantareanu – photography.
The freshness and the natural look of Solaris’ new identity seduces the consumer into a new experience with the brand, offering a promise of lifestyle, based on the general tendency for healthy living, and also on the large range of product portfolio. The new identity is strongly related to the business itself: a healthy and natural alternative to modern junk food habits
The new visual identity is backed by a generous support in communication materials, starting from product display to posters and flyers, from the branding of the livery to various stationery supplies. The whole range of brand communication was built around the logo by exploring its visual force and offering coherence to all manifestations of the brand.
Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult markets, it delivers innovative branding solutions for the emergent entrepreneurs and companies.