Events: How to launch a flashlight?

Events, PR

The Practice Romania organized, on Tuesday, in a Bucharest club, the Romanian launch for the new Varta flash light, “the indestructible”.

Before the launch, the teasing period included the sending of the invitations adapted for each blogger or journalist and a period of online teasing with a Twitter hashtag, #indestructibila, that provoked the Twitter users to guess what that can be.

The revealing, Tuesday night, included an entire show that was hosted by George Vintila. The stars of  the evening were, besides the new Varta flash light, Romanian wrestlers Oncescu, Valahu and Instalatorul. During a fight with couple rounds, the 3 mentioned ones tried to destroy the indestructible lantern through all the possible means, but without luck.