McCann Bucharest, Saatchi&Saatchi and Next Advertising – most entries at Eurobest 2011


Next Advertising, Saatchi&Saatchi and McCann Bucharest are the Romanian agencies with the highest number of entries at this year’s edition of Eurobest, each of them entering the competition with 5 works.

Next Advertising is competing at 2011 Eurobest in Film (with “Motorcycle” – Biofarm and “Jealousy” – IqAds), Print (“We’re blind without strategy” – self promo), Interactive
(“The Re Concept” for Coca Cola Romania) and Craft: Film (Repeated Love – Qfort Windows).

McCann Erickson Bucharest is also present in the competition with 5 entries, American Rom, in Direct (2), Promo&Activation(1), Integrated (1) and PR(1). Also, McCann’s client, Kandia Dulce, will receive the award Advertiser of the Year during Eurobest ceremonies.

At its turn, Saatchi &Saatchi Romania goes to Eurobest 2011 with 5 works, entered in Film(“Ben” – for Lexus and Toyota Romania and “Earthquake” for Multiple Sclerosis Society) and Print (“Perfume”, “Pie”, “Flowers” for Vibrocil Nasal Gel).

Mercury360 enters the competition with 2 works in Print (“The Office”, “The Street” for Café Nescafe – Nescafe) and one in Outdoor (“Shadow” for Help Autism).

The Secret Service and Hippos enter with 2 works each the European competition. The Secret Service bets at Eurobest on 1 Outdoor (“Transporter” for Kristina Dragomir Hats) and 1 Media execution (“Where’s a cat there’s an ad” for Hertz Lease), while Hippos Bucharest competes with 2 works in design, both for Maritimo Shopping Center for Immofinanz Group

Proximity Bucharest entered the Direct competition with its self promo – “Tune In” – that also is present on shortlist at John Caples International Awards, while Three Bucharest competes in Print with “The Map” for Vespa (Paneuro Group).

Also, another Romanian presence at Eurobest is Antena 3 Bucharest, in Promo&Activation, with “Antena 2, the most watched News channel”.


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