Romanian agency Mercury360 launched the Facebook app “Non-traditional wishes”, offering the Facebook users the option to send different wishes for Christmas and winter holidays.
The app can be accessed in a special tab on agency’s Facebook page. The users can chose from a variety of traditional messages, to which they can give a new twist, unconventional and closer to nowadays realities. The new wishes are based on insights such as the pressures of Christmas shopping, the culinary excesses or New Year’s lists and resolutions everybody makes when every year ends.
The app targets every person for which Christmas or New Year’s messages, taken with copy-paste from internet, stopped making any sense and became non-personal, affected by new consumption habits and way of acting
The non-traditional wishes users can share with their friends have versions both for Christmas and New Year’s Eve
To send a non-traditional wish means that you know the recipient and that, instead of a message sent to check up one more name in friends list, you prefer to look for something different
The app is available starting today until the last day of the year.
The team that worked on the project includes Daniel Strugariu (Art Director), George Lupeanu (Copywriter), Tiberiu Georgescu (Programmer), Lucian Acatrinei (Illustrator), Liviu Turcanu (Creative Director) and Monica Tanasoiu (Client Service Director).