Violet Advertising made, in December 2011, the launch campaign for Cinema City in Targu Mures, after previous campaign made for the inauguration of other 4 cinemas in Romanian towns.
The communication campaign was built around a simple message: “We’re here. Cinema is invading the city” and comes to fill a need of the public, the one of having a multiplex in Targu Mures.
The campaign includes components especially made for local use, both outdoor and print but also online and radio.
Agency’s team working on the campaign included Dan Amariei (Creative Director), Razvan Mihai (Strategic Planner), Bogdan Patriche (Art Director), Razvan Pascu and Mihai Serban (Copywriters), Adriana Tudoran (Account Manager).
Violet Advertising is a full service advertising agency, launched in 2001. It has a portfolio of clients that includes Cinema City Romania, Cramele Recas, Dole, Gardena, Kauf.ro, Mapei Romania, Maxbet, Real Hypermarket and others. Since 2007, Violet is member of ComVort Group.