Month: January 2012
Deloitte: Top media trends in 2012
The old and the new continue to work together in the media industry, as some traditional channels maintain a strong foothold among consumers’ preferences, while new technologies gain speed and […]
Initiative supports pro bono the international media fundraising campaign for Free the Children
Initiative supports pro bono the international media fundraising campaign for Free the Children, as Romanian Initiative obtained, with the help of its partners, media exposure for “We Day”, an action […]
Mihaela Radulescu promoted to Senior Brand Consultant at Brandient
Brandientannouncedthat Mihaela Radulescu has been promoted to Senior Brand Consultant, in charge with brand conceptualization, brand rhetoric and project management of the company’s consulting endeavors. When joining Brandient, Mihaela brought […]
Il Passo communication, handled by The Public Advisors
Starting January 2012, The Public Advisors is handling PR & communication for Il Passo, one of the biggest Romanian shoes and leather accesories in Romania. The Fashion&Lifestyle PR department of the agency […]
1st generation of Tempocrats graduated Tempo Creative Group’s internship program
Companies part of Tempo Creative Group – Tempo Advertising, Rogalski Grigoriu Public Relations and Kinecto – ended this week the 1st stage of their internship program, Tempocrats, launched in November […]
GfK Romania will make Romanian Radio Audience Study
GfK Romania won the pitch organized to select the company that will handle the Romanian Radio Audience Study. Starting from January 2012 and for the next 4 years, GFK and […]
Brainient raises $1.8 million funding and announces the opening of a New York Office
Brainient, UK-based video advertising technology company, announced it has closed $1.8 million in funding from a collective of strategic investors. The round was led by Prague-based Credo Ventures. Other backers include Atlas Venture […]
Lowe & Partners appointed Mircea Sebe to head Lowe Vibe
Lowe&Partners appointed Mircea Sebe as BTL Director, teh 1st step in consolidating and expanding agency’s BTL division as Lowe Vibe. The decision to go further with the BTL division comes […]
Oxygen PR and Silva launched “Silva Dark animated moments” brand PR campaign
Oxygen PR and Silva Dark team launched the brand PR campaign “Silva Dark animated moments”, that targets Silva Dark consumers through a powerful message: time must be cherished and spend […]
IBM report: Mobile shopping doubled over December holidays
Mobile shopping doubled over December holidays, mobile devices, including the iPad and iPhone helping driving strong online retail sales, according to IBM Benchmark. U.S. online retail sector delivered 7.5 percent growth […]