Heineken changed the visual identity of the company in Romania starting February 1st , alingning this way to the international standards of the company. The change reflects the evolution and success of the company at international level, according to a press release.
The new visual identity includes a new logo – Heineken name written in capital letters, completed with a red star – representing the spirit and the energy of the over 70,000 Heinken employees all over the world. The new logo will appear on all company’s communication materials, on www.heinekenromania.ro, in company’s work points and in Heineken enterprises in Romania.
The new design makes a distrintion between company’s logo and Heineken beer’s logo, that remains unchanged.
Heineken expanded and changed a lot in the last 10 years, both globally and locally. We are proud to be part of a global company that became more visible, more international, more diverse and more coherent. Heineken team in Romania and the teams all over the world are sharing the same spirit, the same passion, so we all embrace the new visual identity that defines us as bein “One Heineken”
CFO Heineken Romania
The new visual identity was created starting from company’s history and reflects the way the name of the company was originally written, when Heineken was founded in 1864. The combination between the powerful name of the brand and the star form a live and memorable image, reflecting in the same time optimism and trust in the future.
Heineken is the biggest beer producer in Europe and the 3rd in the world in terms of volumes. Heineken Romania is part of Heineken Grupul and owns the most diversified beer brands portfolio, covering all beer market segments in Romania: Heineken, Silva, Silva Dark, Ciuc Premium, Golden Brau, Non-alcohol Golden Brau, Neumarkt, Bucegi, Edelweiss (import), Zipfer (import), Amstel (import), Birra Moretti (import), Krusovice (import), Foster’s (import), Strongbow (import), Sol (import), Desperados (import), Gosser, Schlossgold, Gambrinus, Harghita and Hategana.