Microsoft Romania, MediaIQ and X3 launched Pressiunea.ro, a news aggregator that offers an unprecedented experience to users, mainly because of the Metro-inspired interface, that organizes the information in tiles, and also due to articles’ classification on categories and subjects.
MediaIQ technology aims to action as a filter over the information river that floods the internet on daily basis. Our function to extract individuals, to categorize and summarize are only a few elements of the semantic technology behind this engine
Our clients from the press monitoring sector benefit of these advanced technologies and, by our continuous developing efforts, we want to find more interesting usage options in other areas.
Through pressiunea.ro project we want to apply as many of those technologies to try to answer a real necessity users have: being oversaturated with information and news articles. From the experiments we will run together with our colleagues from X3, we will try to combine technological complex filtering area with a friendly interface, to ease the interactivity and to increase the practical usability of this filter
Stefan Szakal from X3 said that the beta launch of Pressiunea.ro is a first step and the users feedback is very valuable, as there are still a lot of things to be implemented in the next period. According to him, among the things that are yet to be implemented are: extended compatibility with mobile devices (maybe even dedicated apps for each platform), customization of the content (users accounts), media files integration (images, videos etc) at subjects and articles level, new ways to visualize the content (different from Mozaic and List available in present).
Developer Evangelist Microsoft Romania
MediaIQ is teh 1st media intelligence service in Romania that offers the clear perspective of a brand position, no matter it is a commercial or political one. MedaiIQ offers acces to thousands of mass media and social media sources, automated summaries, complex analysis and competitive graphics on notoriety, performance and context in which a brand is presented by media sources. Among MediaIQ’s clients there are companies such as BRD – Societe Generale, Baumax, Marriott Hotels, PayU Epayment or Bitdefender.
X3 is a creative studio founded in 2001 in Timisoara. Among the services X3 offers there are branding, print design, advertising creation and, as a main, interactive design. X3 portfolio includes over 500 projects made for international clients and over 150 projects for Romanian clients. Among the most important awards won by X3 are Rebrand 100 Awards, Eulda, LogoLounge, Design&Design and FWA.