TBWABucharest signs a new campaign for McDonald’s in Romania, offering urban tips in 4 commercials, in which The Geekster, Florence, BumBum and P – Jay are the 4 heroes that promote the permanent price platform “Super-savings every day”.
The 4 McTipsters offer consumers the coolest tips on fashion, parties, music or food.
Campaign’s ads bring to the public The Geekster – www-s discoverer and gadgets inventor, Florence – fashion diva and group’s artist, BumBum – skater that listens to ska, psychobilly, juju or post punk and P Jay – McTipsters’ leader and the one that goes to the coolest parties.
[youtube 1M34_kcbQwA nolink]
[youtube sYPXS5OnkKc&feature=related nolink]
[youtube DdDoX3_qcE8 nolink]
[youtube hcDWxRF8aFU&feature=related nolink]
The campaign is also promoted with an app on McDonald’s Romania Facebook page.
TBWA team involved in thecampaign includes Alin Marghidanu – Creative Director, Seba Romano & Elena Negrescu – copywriters, Ruxandra Matache – Art Director, Simona Stefanescu – Account Director, Oana Dumitriu & Laura Sinca – Account Managers and Delia Birsan – Account Executive.
In December 2011, McDonald’s Romania announced TBWA Bucharest will manage its creative account in Romania, following a pitch.
TBWABucharest is the local bureau of the multinational advertising network TBWA, one of the most renown and powerful communication companies that are part of Omnicom.