Romanian BrandTailors signs the developement of the new Delicina brand, the ready-meal products range of Scandia Food, that inaugurates this way a new approach in Romanian FMCG industry.
Developed following an initiative of Scandia Food management to create a ready-meal products range, together with the nutrition specialized doctor Alin Popescu and exclusively recommended to be consumed at dinner, Delicina is a pioneer in its category. The name sonority and completely new graphic elements are giving the brand a superior degree of in-store differentiation, reflecting, in a clear and pleasant manner, the benefits of dinner products in Delicina’s portfolio: easy, tasty, nutritious and easy to prepare.
The visual identity created for Scandia Food’s new brand is built in such a way that Delicina brand’s values are spontaneously noticed: the association of the brand with the consumption moment is easy to see and differentiation and memorability are maximized to match this brand oriented “with body and soul” towards consumer
Group Creative Director
Also, definitory for Delicina’s positioning as a complete novelty in its category is the packaging design, that is meant to complete the brand experience associated with Delicina – optimism, solar atmosphere – by using warm chromatics and a photo style that are increasing the main association of the brand – dinner moment.
Delicina is an absolute success on the FMCG market through the decisions to create products recipes together with a medic specialized in nutrition, identification of a recommended consumption moment and developing the products on those 2 coordinates. Visual identity and packaging design created by BrandTailors become, this way, perfect complements to a brand that manages not only to define itself as unique on the market, but also to redefine the positioning paradigms of the entire ready-meal category of Romanian FMCG category.
Brand Strategy Coordinator
BrandTailors team that worked on the project included Andreea Florea – brand strategy and rhetoric, Melania Moisi and Ovidiu Pop – packaging design, Ovidiu Pop – logo design, Alina Cranga and Cristina Ionescu – project manager, Mihai Părpălea – image retouching and pre-print.