Adrenaline in Bucharest Subway, from Graffiti BBDO

Graffiti BBDO put on a sticker at Unirii subway station in Bucharest.

The client is Pepsi and Adrenaline is a brand powered by Mountain Dew.

Besides the executions in the Bucharest Underground, the campaign includes a TV ad and a Facebook page.

For the subway ads, responsible are the people from New Folder, with a team including Alexandru Neagu Veber – CGI and Oana Marinica & Dan Vezentan – retouching.