Ogilvy Romania signs a new campaign for Cosmote, in which promotes Cosmote’s offer for Mini option. When activating the promoted option, Cosmote’s clients receive 50 minutes and SMSes in Cosmote network and 15MB mobile Internet traffic, together with the chance to win up to Euro 10,000 per day or the grand prize of Euro 40,000 and special prizes consisting in smartphones and tablets. The total value of the prizes offered during the campaign reaches to over half million Euro.
The idea behind the campaign is anchored in reality and illustrates people’s normal desire to be a bit richer every day. The campaign isn’t about a promotion that can make one a yacht owner over night, but about a promotion during which one can win constantly, bit by bit, enough to fulfill the little pleasures one dream for a long time
During the last couple years, strategy departments appeared in advertising and taught us to be double-coherent, than the crisis occurred, and that made us be two times more fearful. What makes me happy regarding this campaign is that we have again the occasion to make people laugh (…)
Art Director Ogilvy
Cosmote’s campaign is active in March and April 2012. The spot was directed by Wiebke Berndt, with Tandem Film – production house.
Oglivy team involved included Titus Dumitrescu – Grup Creative Director, Emil Comsea – Art Director, Alexandru Badarau – Copywriter, Andreea Hascu – Account Director, Iuliana Grigore – Account Manager and Oana Ioja – Account Executive.
Cosmote’s team: Dana Bursuc – Senior Marketing & Communication Manager, Mirela Ghita – Head of Prepaid & VAS and Cosmin Toma – Brand Manager.