Unilever says Fuck the Diet! in Germany

Ogilvy and Unilever Germany launched “Fuck the diet!” campaign, that, since April 2nd, asks women to forget the endless list of dietary rules with Unilever You Darfst.

The campaign includes a TV spot, broadcasted in Germany on all all major channels, a dedicated website and a Facebook page.

More details on this campaign are available on Brand Republic, on Ogilvy’s website and in a press release by Edelman.