Brandient won Graphis Gold Award for eMAG brand identity, with the distinction coming from a 60 years old international bastion of excellence in design. The accolades were received for the polymorphous identity created by Brandient for eMag.
The modular logo is conveying each day that eMAG brings you new reasons of enjoyment, in an up-to-minute, relevant and dynamic way, by serving custom logos for various moments and occasions, on a per user basis adequate to its demographics. Furthermore, the new identity enables a very simple and versatile communication platform—both on-line and off-line—with greater impact and significantly lower cost.
A Graphis Gold is a “big league” award in design, yearned for by any designer, and it’s a great pride to mark a first one for Brandient and for Romania.
Cristian Kit Paul
Creative Partner Brandient
The eMAG logo was designed by Cristian ‘Kit” Paul, and implemented by Cristian Petre, Ciprian Badalan and Eugen Erhan.
Starting with the International Journal of Visual Communication in 1944, Graphis developed its now famous Annuals and became the classiest global design publications, of good taste and impeccable care.
Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult markets, Brandient is delivering innovative branding solutions for the emergent entrepreneurs and companies.