Romanian brand consulting and design agency BrandTailors received 3 awards – two Gold and 1 Bronze – at 2012 Transform Awards and a Merit at ReBrand 100 for both Tiriac Holdings and Naturlich rebranding programs.
Tiriac Holdings is the most valuable local group of companies that has ever gone through a rebranding program sided by a Romanian brand consultancy. We approached the project with a professional solemnity that was well worth the trust we were invested with by, probably, the greatest entrepreneur Romania has ever seen nowadays, Mr. Ion Tiriac. I was sure that the two year long effort made by BrandTailors’ team, who won this project following a pitching process, would be appraised and rewarded by the Transform Awards jury
Managing Partner BrandTailors
At Transform Awards, Tiriac Holdings rebranding program won Gold trophy for Best Rebrand by Region: Eastern Europe and one Bronze trophy for Best Brand Consolidation, while Naturlich branding program received Gold trophy for Best Creative Strategy. Naturlich also won a Merit distinction at REBRAND 100 Global Awards 2012.
The 2B retail stores transformation into what is now Naturlich deserved to win the Gold trophy for Best Creative Strategy at Transform Awards this year. Beginning with the brand name and moving on to the brand rhetorics and visual language, the project breathes a high level of creativity that’s nowhere to be found on the Romanian branding market. I am thrilled that the project was awarded at the REBRAND 100 Awards, prized acknowledgement of the fact that a perfect creative approach brings financial results beyond all expectations. On behalf of my entire team, I am grateful to our client for his courage and ability to break the rules imposed on the category
The BrandTailors team members who contributed to the development of Transform Awards and Rebrand 100 winning projects are:
for Naturlich – Anca Tazlaoanu, Andreea Florea, Beatrice Danis, Ionut Militaru, Mihai Parpalea and Ovidiu Pop
for Tiriac Holdings – Alina Cranga, Beatrice Danis, Bianca Dumitrascu, Diana Papuc, Ilinca Apetrei, Ionut Militaru, Janos Kurko, Lehel Mako Mor, Mihai Parpalea, Monica Dumitriu and Ovidiu Pop.