Romanian PR agency 2activePR and Pernaud Ricard Romania launched Chivas Romania Facebook page, aiming to create here an online community to include people that resonate with brands’ values: honor, loyalty or chivalry
The page starts with The Pledge – a promise to adhere to Chivas’ values. In this community of “modern gentlemen”, members can discover brand’s history in images, but also other info exclusively for Chivas men.
Presence in social media was the next logical step in creating an integrated community for Chivas Regal. We always aimed to develop this brand on all channels, and the online presence is completing perfectly the strategy we made together with 2activePR’s team. We will use the new platform to keep an as close as possible relation with brands’ fans and we hope that it would become, in short time, the biggest community of modern gentlemen in Romania
Marketing director Pernod Ricard Romania
Our main challenge is to give life to Chivas Regal values in online. Although we are managing at this moment communities including hundreds of thousand people, in this care the accent falls on the quality of the conversation and in building a Facebook account that would be a real inspiration source for aspiring modern gentlemen
General Manager 2activePR